The JOBS Act opened up a lot of crowdfunding opportunities for entrepreneurs. That also means much more research opportunities for finance professors. In the second episode, I read my recent working paper “A Little Bit of Money Goes a Long Way: Crowdfunding on Patreon by YouTube Sailing Channels“. (Click the orange download button to get a pdf of the full paper.)
The abstract says:
“This study finds that YouTube channels crowdfunding on Patreon have more frequent video creation. The median YouTube channel that crowdfunded on Patreon produced a video every 7.5 days compared to 105 days for the median comparable channel that did not link to Patreon. Crowdfunders have more views per video, are more likely to link to their Facebook pages, and uploaded videos more frequently. While two channels in the sample, each earned over $150,000 in 2016 from Patreon, the typical crowdfunding sailing channel earned $73 per video, per month, or creation. It appears that a little bit of money was associated with a big increase in new video production.”
I believe my study is the first academic study about this rapidly crowdfunding platform called Patreon.